We are looking for a creative, strategic, and results-driven Marketing to lead the marketing activities of our fashion brand.
The ideal candidate will be responsible for developing and executing marketing strategies that strengthen brand awareness, grow our audience, drive customer engagement, and support sales across our online and offline channels.
This role requires someone who understands fashion, branding, digital marketing, content, campaigns, customer behaviour, and how to turn marketing activities into measurable business growth.
Key Responsibilities
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Develop and execute the overall marketing strategy for the brand.
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Plan and manage marketing campaigns for collections, product launches, promotions, events, activations, and seasonal campaigns.
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Develop marketing calendars and ensure campaigns are executed according to schedule.
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Manage the brand’s presence across Instagram, TikTok, Facebook, email, website, and other relevant marketing channels.
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Work closely with content creators, photographers, videographers, graphic designers, influencers, and other creative partners.
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Develop content ideas, campaign concepts, messaging, and marketing briefs that align with the brand identity.
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Ensure all marketing communication maintains a consistent brand voice, visual identity, and positioning.
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Identify opportunities for influencer marketing, partnerships, collaborations, PR, events, and brand activations.
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Grow brand awareness and build an engaged community around the brand.
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Develop strategies for customer acquisition, retention, repeat purchases, and re-engagement.
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Plan and oversee paid advertising campaigns across relevant digital platforms.
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Monitor campaign performance, website traffic, customer engagement, conversion rates, and other key marketing metrics.
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Use marketing data and customer insights to improve campaigns and identify growth opportunities.
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Conduct competitor, market, customer, and fashion trend research.
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Work closely with the sales team to create campaigns that generate leads, enquiries, store visits, and purchases.
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Coordinate with the production team to ensure marketing activities align with product availability and collection timelines.
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Manage marketing budgets and ensure marketing resources are used effectively.
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Maintain relationships with influencers, media partners, agencies, collaborators, and other external partners.
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Prepare regular marketing reports, campaign reviews, and performance updates for management.
What We’re Looking For
The successful candidate should have a strong understanding of fashion marketing, branding, social media, digital marketing, content strategy, campaigns, customer acquisition, influencer marketing, and marketing analytics.
You should also possess strong communication, creativity, organization, project-management, analytical, and problem-solving skills.
You should be comfortable managing multiple campaigns and marketing priorities in a fast-paced fashion environment while maintaining strong attention to detail and brand consistency.
Previous experience working with a fashion brand, lifestyle brand, beauty brand, e-commerce business, creative agency, or consumer-facing brand is preferred.
Experience with tools and platforms such as Meta Business Suite, Instagram, TikTok, email marketing platforms, Google Analytics, advertising platforms, and marketing reporting tools will be an advantage.
Apply to join our team as Marketing Manager.
Send CV & portfolio to info@raygrebas.com